IIM Amritsar's Publications


   Clear Search

* Source: SCOPUS

Total No of Publication : 140

Are gold, USD, and bitcoin hedge or safe haven against stock? the implication for risk management

  • Authors: Sharma U., Karmakar M.
    Year: 2023 | IIM Amritsar
    Source: Review of Financial Economics
    DOI: 10.1002/rfe.1160

This study investigates whether gold, USD, and Bitcoin are hedge and safe haven assets against stock and if they are useful in diversifying downside risk for international stock markets. We propose a combined GO-GARCH-EVT-copula approach to examine the hedge and safe haven properties of gold, USD, a...(Read Full Abstract)

Business customer experience in b2b2c service settings: a scale development

  • Authors: G R., Asokan-Ajitha A.
    Year: 2023 | IIM Amritsar
    Source: Journal of Business and Industrial Marketing
    DOI: 10.1108/JBIM-07-2021-0342

Purpose: Business-to-business (B2B) relations will become more prevalent in many areas such as delivery services, based on current trends supporting e-commerce proliferation. In addition, hyperlocal e-commerce, which focuses on customers in a small geographic region, relies heavily on another busine...(Read Full Abstract)

CSR, monitoring cost and firm performance during covid-19: balancing organizational legitimacy and agency cost

  • Authors: Yadav S., Srivastava J.
    Year: 2023 | IIM Amritsar
    Source: Accounting Research Journal
    DOI: 10.1108/ARJ-07-2021-0191

Purpose: COVID-19 induced uncertainty in the firms’ business transactions, financial markets and product-market competition, causing a severe organizational legitimacy crisis. Using the organizational legitimacy perspective and agency theory, this paper aims to study the relationship between prior...(Read Full Abstract)

Data driven flexible supplier network of selfcare essentials during disruptions in supply chain

  • Authors: Chauhan A., Kaur H., Mangla S.K., Kayikci Y.
    Year: 2023 | IIM Amritsar
    Source: Annals of Operations Research
    DOI: 10.1007/s10479-023-05298-2

During disruptive events, supply chains struggle to meet the demand due to limitations posed by logistics, transportation and supply side failures. In the present study, a flexible supplier network of personal protective equipment (PPEs), such as face masks, hand sanitizers, gloves, and face shields...(Read Full Abstract)

Examining the impact of covid-19 pandemic on international migrants' repatriation intention using structural equation modeling

  • Authors: Kaur A., Kumar V., Kaur P.
    Year: 2023 | IIM Amritsar
    Source: International Journal of Social Economics
    DOI: 10.1108/IJSE-04-2022-0233

Purpose: COVID-19 pandemic has shattered the economic systems all around the world while creating numerous problems which were faced by all, especially international migrants. The present study offers a qualitative and quantitative perspective on the distress of international migrants and their repa...(Read Full Abstract)

Exploring unheard voices: best practices in interviewing women prosumers in Indian subsistence contexts

  • Authors: Jagadale S.R., Krisjanous J.
    Year: 2023 | IIM Amritsar
    Source: Journal of Consumer Affairs
    DOI: 10.1111/joca.12489

A growing body of literature is focused on subsistence markets and how marketing interventions can increase well-being for those whose daily existence is a struggle to ensure access to necessities of life. To understand the lifeworld of those living at the subsistence level, interviews are favored a...(Read Full Abstract)

Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: the quest for optimal resource utilization

  • Authors: Sood K., Singh S., Behl A., Sindhwani R., Kaur S., Pereira V.
    Year: 2023 | IIM Amritsar
    Source: Resources Policy
    DOI: 10.1016/j.resourpol.2022.103235

Industry 4.0 technologies have been revolutionizing the financial sector over the past few decades through the emergence of disruptive technologies. These disruptive technologies have also given rise to a new monetary taxonomy known as “digital currencies.” One form of digital currency that prov...(Read Full Abstract)

Influence of augmented reality on shopping behavior

  • Authors: Dogra P., Kaushik A.K., Kalia P., Kaushal A.
    Year: 2023 | IIM Amritsar
    Source: Management Decision
    DOI: 10.1108/MD-02-2022-0136

Purpose: Digital technologies emerged as innovative avenues for launching new products, advertising brands, increasing customer awareness and thus leaving a remarkable impact on the online marketplace. The present study analyzed the effects of crucial antecedents of AR interactive technology on cust...(Read Full Abstract)

Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach

  • Authors: Dogra P., Kaushal A.
    Year: 2023 | IIM Amritsar
    Source: International Journal of Internet Marketing and Advertising
    DOI: 10.1504/IJIMA.2023.10053069

The purpose of the paper is to identify the important factors which affect the trust in virtual shops. A close examination of the relationship between trust and purchase intention of the customers towards the online products and services has been done. Data has been collected from the 597 active sho...(Read Full Abstract)

Investigating the impact of online brand communities on online customer engagement and brand loyalty

  • Authors: Gupta R., Kumar V., Kaushik A.K., Gupta D.D., Sindhwani R.
    Year: 2023 | IIM Amritsar
    Source: Journal of Global Marketing
    DOI: 10.1080/08911762.2023.2180789

Digital platforms develop and offer opportunities in the form of online brand communities (OBCs) to interact and engage customers with the brand, which might lead to brand loyalty over a while. The present study investigates how OBCs influence online customer engagement (OCE) and brand loyalty throu...(Read Full Abstract)

Investigating the mediating role of political will in the relationship between organizational characteristics and use of political tactics

  • Authors: Tripathi S., Tripathi D.
    Year: 2023 | IIM Amritsar
    Source: International Journal of Organizational Analysis
    DOI: 10.1108/IJOA-07-2020-2306

Purpose: The purpose of this paper is to study the influence of centralization and formalization on the frequency of political tactics (FPT) used by employees. It also examines political will as the underlying variable that mediates the relationship between the focal variables. Design/methodology/ap...(Read Full Abstract)

Measuring minimum variance hedging effectiveness: traditional vs. Sophisticated models

  • Authors: Sharma U., Karmakar M.
    Year: 2023 | IIM Amritsar
    Source: International Review of Financial Analysis
    DOI: 10.1016/j.irfa.2023.102621

This study investigates whether the more sophisticated GARCH based models are better minimum variance hedging strategies than the less sophisticated regression based traditional models. The findings of the study suggest that the traditional models that directly estimate the optimal hedge ratio signi...(Read Full Abstract)

Perceptions of politics and organizational citizenship behavior: political skill and conscientiousness as moderators

  • Authors: Tripathi D., Singh S., Varma A.
    Year: 2023 | IIM Amritsar
    Source: Journal of Asia Business Studies
    DOI: 10.1108/JABS-09-2021-0369

Purpose: The purpose of this paper is to examine how perceptions of politics (POP) impact individuals’ willingness to engage in organizational citizenship behavior (OCB) and how this relationship is impacted by individuals’ conscientiousness and political skills. Design/methodology/approach: Pri...(Read Full Abstract)

Prescriptive analytics applications in sustainable operations research: conceptual framework and future research challenges

  • Authors: Bhatt (Mishra) D., Naqvi S., Gunasekaran A., Dutta V.
    Year: 2023 | IIM Amritsar
    Source: Annals of Operations Research
    DOI: 10.1007/s10479-023-05251-3

In the broad sphere of Analytics, prescriptive analytics is one of the emerging areas of interest for both academicians and practitioners. As prescriptive analytics has transitioned from its inception to an emerging topic, there is a need to review existing literature in order to ascertain developme...(Read Full Abstract)

The impact of a pandemic on knowledge sharing behavior: a COR perspective

  • Authors: Pradhan S., Bashir M., Singh S.
    Year: 2023 | IIM Amritsar
    Source: VINE Journal of Information and Knowledge Management Systems
    DOI: 10.1108/VJIKMS-02-2022-0064

Purpose: The purpose of this study is to look at the attitudes of the employees in terms of sharing knowledge during COVID-19 in an online environment and the various difficulties associated and to analyze knowledge sharing (KS) in a virtual office setting, using the conservation of resources theory...(Read Full Abstract)

Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models

  • Authors: Kaur A., Kumar V., Kaushik A.K.
    Year: 2023 | IIM Amritsar
    Source: Journal of Environmental Planning and Management
    DOI: 10.1080/09640568.2023.2174415

In a quest to examine people’s perceptions of biopesticide usage, the current research investigates the influence of the health belief model and theory of planned behavior constructs on farmers’ intentions toward using biopesticides. Furthermore, the study explores the mediation effect of attitu...(Read Full Abstract)

Walking on a thin line! Empirical examination of work-home boundary violations faced by employees during forced work from home

  • Authors: Ramya S.M., Banu J., Asokan Ajitha A., Baral R.
    Year: 2023 | IIM Amritsar
    Source: Employee Relations
    DOI: 10.1108/ER-11-2021-0515

Purpose: This research aims to study employees' pandemic-induced work–home boundary violations using the work–home boundary model. Boundary theory and social theories provide the theoretical underpinnings for this study. The authors study the role of gender, gender role ideology, and fear of COV...(Read Full Abstract)

What drives the investment intentions of emerging economy millennials? examining the effect of financial advertisement with the PLS-SEM

  • Authors: Dogra P., Kaushal A., Kalia P.
    Year: 2023 | IIM Amritsar
    Source: Journal of Financial Services Marketing
    DOI: 10.1057/s41264-022-00202-8

The financial service sector involves high-risk and uncertain elements that make financial decision-making challenging; thus, information sources act as facilitators. The present study analyzed the effects of financial advertisements on investors’ behavioral intentions with perceived risk acting a...(Read Full Abstract)

When do employees manipulate? investigating the interplay of power value, political will, and hierarchy

  • Authors: Tripathi S., Tripathi D.
    Year: 2023 | IIM Amritsar
    Source: International Studies of Management and Organization
    DOI: 10.1080/00208825.2023.2207920

This study examines a moderated mediation model to explore how the power value of an individual influences the use of manipulation tactics, and how hierarchy and political will of employees interact to influence this relationship. Data were collected from the employees of a public sector organizatio...(Read Full Abstract)

‘give it up!’: a macro-social marketing approach to India’s clean cooking fuel access

  • Authors: Jagadale S.R., Kemper J.
    Year: 2022 | IIM Amritsar
    Source: Journal of Macromarketing
    DOI: 10.1177/02761467221107556

This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM application to address chrematistics in marketing system...(Read Full Abstract)