IIM Sirmaur's Publications


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Total No of Publication : 107

‘Half of my body is at work and the other half at home’: narratives of placemaking while working from homes in rural and small-town India

The article reflects on moving workspaces into homes during and after the Covid-19-induced lockdown. In our qualitative research in India, we investigate the processes of place-making and redrawing of boundaries between paid and unpaid care work. Through interviews and autoethnographic reflections, ...(Read Full Abstract)

A study of Indian gen x and millennials consumers’ intention to use fintech payment services during covid-19 pandemic

  • Authors: Singh A.K., Sharma P.
    Year: 2023 | IIM Sirmaur
    Source: Journal of Modelling in Management
    DOI: 10.1108/JM2-02-2022-0059

Purpose: Amid the COVID-19 contamination, people are bound to use contactless FinTech payment services. Because of restrictions on physical movement and avoidance of touching physical money, people willingly choose mobile payment, resulting in enormous growth in FinTech payment service industries. B...(Read Full Abstract)

Analyzing the research trends of covid-19 using topic modeling approach

  • Authors: Trivedi S.K., Patra P., Singh A., Deka P., Srivastava P.R.
    Year: 2023 | IIM Sirmaur
    Source: Journal of Modelling in Management
    DOI: 10.1108/JM2-02-2022-0045

Purpose: The COVID-19 pandemic has impacted 222 countries across the globe, with millions of people losing their lives. The threat from the virus may be assessed from the fact that most countries across the world have been forced to order partial or complete shutdown of their economies for a period ...(Read Full Abstract)

Association between stress and information security policy non-compliance behavior: a meta-analysis

Stress plays a critical role in information security policy (ISP) compliance behavior. Since there are multiple sources of stress, the current literature does not provide a consistent view of the association between stress and ISP compliance behavior. Understanding the significance of the associatio...(Read Full Abstract)

Build trust in the organization because it matters: exploring the nexus of enablers of organizational trust through DEMATEL

  • Authors: Dahiya R.
    Year: 2023 | IIM Sirmaur
    Source: Global Knowledge, Memory and Communication
    DOI: 10.1108/GKMC-11-2022-0251

Purpose: Researchers have worked diligently to find the factors that foster organizational trust, but the causal relationships between the enablers of organizational trust have remained unexplored. Therefore, the purpose of this study is to map and analyze the causal link structures of organizationa...(Read Full Abstract)

Building relationship orientation among travelers through destination brand authenticity

  • Authors: Kumar V., Kaushal V., Kaushik A.K.
    Year: 2023 | IIM Sirmaur
    Source: Journal of Vacation Marketing
    DOI: 10.1177/13567667221095589

Tourism destinations strive to develop a strong and enduring relationship with travelers to gain a competitive edge. In this regard, previous studies have validated numerous marketing constructs for building strong and enduring relationship orientation among travelers. The importance of authentic ex...(Read Full Abstract)

Conceptualizing blockchain in tourism consumer experience: implications for tourism marketing

  • Authors: Kathuria S., Shashi, Tandon U.
    Year: 2023 | IIM Sirmaur
    Source: Global Knowledge, Memory and Communication
    DOI: 10.1108/GKMC-01-2023-0012

Purpose: Digitalization, financial technologies and the internet have rapidly advanced the business ecosystem posing a disruptive threat to how operations are fundamentally performed. Global hospitality and tourism companies face this challenge and have been early adopters in this field. This study ...(Read Full Abstract)

Determinants of restaurant experience during the on-going pandemic scenario in India

  • Authors: Srivastava S., Pareek T., Sharma S., Chittiprolu V., Kaushal V.
    Year: 2023 | IIM Sirmaur
    Source: Journal of Foodservice Business Research
    DOI: 10.1080/15378020.2022.2063621

Foodservice firms have been among the most affected business units during the COVID-19 pandemic. The slew of lockdowns and resulting apprehensions of contracting virus infections have largely deterred customers from patronizing various food outlets. However, with internet assistance consumers have i...(Read Full Abstract)

Engaging and entertaining customers: gamification in interactive marketing

  • Authors: Vashisht D.
    Year: 2023 | IIM Sirmaur
    Source: The Palgrave Handbook of Interactive Marketing
    DOI: 10.1007/978-3-031-14961-0_35

Gamification marketing is on the rise and that’s a prodigious update for all industries. Incorporating appropriately designed gamified content into the digital marketing strategy could be a game-changer for a brand to establish in the competitive market. While one may ponder that adding games to a...(Read Full Abstract)

Heckscher-Ohlin theory or the modern trade theory: how the overall trade characterizes at the global level?

  • Authors: Kunroo M.H., Ahmad I.
    Year: 2023 | IIM Sirmaur
    Source: Journal of Quantitative Economics
    DOI: 10.1007/s40953-022-00330-x

This paper has two objectives: to locate the global trade pattern and to compute the export potential of world economies. Considering the maximum number of countries and maintaining a good representative sample of the overall international trade, an empirical examination is conducted by utilizing th...(Read Full Abstract)

Impact of leachate and landfill gas on the ecosystem and health: research trends and the way forward towards sustainability

  • Authors: Ghosh A., Kumar S., Das J.
    Year: 2023 | IIM Sirmaur
    Source: Journal of Environmental Management
    DOI: 10.1016/j.jenvman.2023.117708

Globally, a whopping increase in solid waste (SW) generation and the risks posed by climate change are major concerns. A wide spread practice for disposal of municipal solid waste (MSW) is landfill, which swells with population and urbanization. Waste, if treated properly, can be used to produce ren...(Read Full Abstract)

Intention to use social media in online and blended learning: potential predictors and mediation of collectivism

  • Authors: Trivedi S.K., Singh A., Yadav M., Kumar A., Srivastava P.R.
    Year: 2023 | IIM Sirmaur
    Source: IEEE Transactions on Engineering Management
    DOI: 10.1109/TEM.2023.3257422

The COVID-19 pandemic has drastically impacted traditional classroom education and all the associated multi-stakeholders (Universities, teachers, and students). With education embracing online media, there is a need to develop sustainable models of education. Social media is a tool that can be effec...(Read Full Abstract)

Investigating the impact of covid-19 on sustainable food supply chains

  • Authors: Kumar V., Yetkin Ekren B., Wang J., Shah B., Frederico G.F.
    Year: 2023 | IIM Sirmaur
    Source: Journal of Modelling in Management
    DOI: 10.1108/JM2-03-2022-0072

Purpose: The ongoing pandemic has gravely affected different facets of society and economic trades worldwide. During the outbreak, most manufacturing and service sectors were closed across the globe except for essential commodities such as food and medicines. Consequently, recent literature has focu...(Read Full Abstract)

Landscape assessment of the cities in the state of Maharashtra: first step towards air quality management (AQM) and strategic implementation of mitigation plans

  • Authors: Das A., Ghosh A.
    Year: 2023 | IIM Sirmaur
    Source: Environmental Science and Pollution Research
    DOI: 10.1007/s11356-023-26668-0

Objective of the study: This study aims to understand the need for landscape assessment of the 18 non-attainment cities in the state of Maharashtra, to understand and rank the cities according to the need and necessity for strategic implementation of air quality management. This air quality manageme...(Read Full Abstract)

Lean performance measurement system for an Indian automotive supply chain

  • Authors: Sangwa N.R., Sangwan K.S., Paidipati K.K., Shah B.
    Year: 2023 | IIM Sirmaur
    Source: International Journal of Quality and Reliability Management
    DOI: 10.1108/IJQRM-03-2022-0113

Purpose: This paper aims to present a simple and innovative fuzzy methodology-based lean performance measurement system (L-PMS) for an Indian automotive supply chain. The paper also enlightens the influence of coronavirus disease 2019 (COVID-19) on supply chains and the practical implications of the...(Read Full Abstract)

Leanness assessment of a complex assembly line using integrated value stream mapping: a case study

Purpose: This paper proposes an integrated value stream mapping (VSM) for a complex assembly line to improve the leanness of a complex automotive component manufacturing organization. Design/methodology/approach: This study depicts the application of VSM at the case organization, where top managemen...(Read Full Abstract)

Memory type ratio and product estimators under ranked-based sampling schemes

  • Authors: Aslam I., Noor-ul-Amin M., Hanif M., Sharma P.
    Year: 2023 | IIM Sirmaur
    Source: Communications in Statistics - Theory and Methods
    DOI: 10.1080/03610926.2021.1924784

The exponential weighted moving average (EWMA) statistic is utilized the past information along with the present to enhance the efficiency of the estimators used for estimating the population parameters. In this study, the EWMA statistic is used for the estimation of population mean with suitable au...(Read Full Abstract)

Multiple drone routing problem for on-demand hyperlocal market

Deploying drones for rapid pickup and delivery for on-demand customers in the hyperlocal market is unexplored in literature and demands attention. Maximizing customer pickup and deliveries with a limited drone flight endurance is essential but is hard to achieve in practice because of many service r...(Read Full Abstract)

Partial trade-credit policy under preservation technology: a mathematical analytic approach to inventory models

  • Authors: Vandana
    Year: 2023 | IIM Sirmaur
    Source: Proceedings of the National Academy of Sciences India Section A - Physical Sciences
    DOI: 10.1007/s40010-022-00806-8

In this paper, we have proposed an inventory model for non-instantaneous deteriorating items. To reduce the rate of deterioration, retailers or vendors spend some money to prevent product degradation/decay, known as preservation technology, which is also inserted. In the sequel, the seller provides ...(Read Full Abstract)

Role of customer perceived brand ethicality in inducing engagement in online brand communities

In recent times, ethical consumerism has motivated firms to behave ethically to garner various benefits for their brands. More specifically, firms have become more conscious of consumers' perceptions of brand ethicality. Thus, recent research on this topic attempts to explore the factors that can le...(Read Full Abstract)