IIM Visakhapatnam 's Publications


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Total No of Publication : 121

A general purpose exact solution method for mixed integer concave minimization problems

  • Authors: Sinha A., Das A., Anand G., Jayaswal S.
    Year: 2023 | IIM Visakhapatnam
    Source: European Journal of Operational Research
    DOI: 10.1016/j.ejor.2023.02.005

In this article, we discuss an exact algorithm for solving mixed integer concave minimization problems. A piecewise inner-approximation of the concave function is achieved using an auxiliary linear program that leads to a bilevel program, which provides a lower bound to the original problem. The bil...(Read Full Abstract)

Adverse health shocks, social insurance and household consumption: evidence from Indonesia’s Askeskin program

  • Authors: Kolukuluri K.
    Year: 2023 | IIM Visakhapatnam
    Source: International Journal of Health Economics and Management
    DOI: 10.1007/s10754-022-09329-6

This study examines the efficacy of Askeskin, a subsidized social health insurance targeted towards poor households and informal sector workers in Indonesia, in mitigating the impact of adverse health shocks on household consumption. To overcome selection bias from non-experimental nature of Askeski...(Read Full Abstract)

Artificial intelligence in education

  • Authors: Moturu V.R., Nethi S.D.
    Year: 2023 | IIM Visakhapatnam
    Source: Lecture Notes in Networks and Systems
    DOI: 10.1007/978-981-19-2940-3_16

Artificial intelligence-deployed applications for learning are in use and made way into the field of education for quite some time. Therefore, its requirement forces teachers, learners, and stakeholders more than ever in the past. The aim of the current study is to provide focus on the matter that i...(Read Full Abstract)

Artificial intelligence–HRM interactions and outcomes: a systematic review and causal configurational explanation

  • Authors: Basu S., Majumdar B., Mukherjee K., Munjal S., Palaksha C.
    Year: 2023 | IIM Visakhapatnam
    Source: Human Resource Management Review
    DOI: 10.1016/j.hrmr.2022.100893

Artificial intelligence (AI) systems and applications based on them are fast pervading the various functions of an organization. While AI systems enhance organizational performance, thereby catching the attention of the decision makers, they nonetheless pose threats of job losses for human resources...(Read Full Abstract)

Assessing environmental performance of service supply chain using fuzzy TOPSIS method

  • Authors: Parashar S., Bhattacharya S., Titiyal R., Guha Roy D.
    Year: 2023 | IIM Visakhapatnam
    Source: Health Services and Outcomes Research Methodology
    DOI: 10.1007/s10742-023-00303-4

This paper aims to apply a multi-criteria decision-making (MCDM) framework to evaluate the environmental performance of the medical service supply chain using a case study in India. An application of MCDM method, the fuzzy TOPSIS (Technique for order of preference by similarity to ideal solution) mo...(Read Full Abstract)

Building risk mitigation strategies for circularity adoption in Indian textile supply chains

  • Authors: Mishra A., Soni G., Ramtiyal B., Dhaundiyal M., Kumar A., Sarma P.R.S.
    Year: 2023 | IIM Visakhapatnam
    Source: Annals of Operations Research
    DOI: 10.1007/s10479-023-05394-3

Textile industries are among the most polluting and demand urgent management measures to mitigate their negative environmental impact. Thus, it is imperative to incorporate the textile industry into the circular economy and to foster sustainable practices. This study aims to establish a comprehensiv...(Read Full Abstract)

Coreset construction for extra binomial variation in binomial regression

  • Authors: Zhang F., Wichitaksorn N., Chattopadhyay B.
    Year: 2023 | IIM Visakhapatnam
    Source: International Conference on Information Networking
    DOI: 10.1109/ICOIN56518.2023.10048948

Big data analysis involves additional challenges when applying popular machine learning techniques because of the scalability issue. Hence, some innovative approaches to summarizing huge datasets began to appear such that the summarized data retains much of the information present in the original da...(Read Full Abstract)

Crisis, firm characteristics and stock performance: evidence from hospitality and tourism sector

  • Authors: Jawed M.S., Vinod Tapar A., Dhaigude A.S.
    Year: 2023 | IIM Visakhapatnam
    Source: Tourism Recreation Research
    DOI: 10.1080/02508281.2021.1899536

This study investigates the critical firm-level strengths and weaknesses that explain cross-sectional variations in abnormal stock returns of Hospitality and Tourism (HT) firms during different phases of a crisis. We used the event study and multivariate regression framework for analysing the Indian...(Read Full Abstract)

Disengagement toward brand-based online communities: the role of culture

With the rise of the internet, online brand communities have gained popularity among users. However, online brand communities continue to face difficulties in engagement and usage despite the advantages it offers. This study examines the dark side of online brand communities. A total of 316 response...(Read Full Abstract)

Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity

  • Authors: Saxena G., Jain S., Mishra S.
    Year: 2023 | IIM Visakhapatnam
    Source: Journal of Services Marketing
    DOI: 10.1108/JSM-06-2022-0217

Purpose: This study aims to examine the effect of consumers’ gaming motivations on customer–brand engagement and the potential of this engagement to develop self–brand connections and affective commitment toward luxury brands. Second, it explores if the setup game mechanics and self-congruity ...(Read Full Abstract)

Examining the effects of CSR on organizational attractiveness: perception study of job seekers in India

  • Authors: Ali E., Satpathy B., Gupta D.R.
    Year: 2023 | IIM Visakhapatnam
    Source: Journal of Global Responsibility
    DOI: 10.1108/JGR-11-2021-0098

Purpose: The purpose of this paper is to study the effect of corporate social responsibility (CSR) effectiveness on job seekers’ organizational attractiveness (JSA). Deriving inspiration from Carroll’s theory, the study specifically tries to measure the impact of CSR on JSA with the four dimensi...(Read Full Abstract)

Examining the luxury consumers’ showrooming behaviour: the effect of perceived values and product involvement

Since showrooming has been a key trend among luxury consumers, this study tries to understand the major drivers behind luxury consumers’ showrooming behaviour using a moderated mediation framework. Drawing from Stimulus-Organism-Response (S-O-R) Model and Value-Based Adoption Model (VAM), this res...(Read Full Abstract)

Gamification and neuromarketing: a unified approach for improving user experience

  • Authors: Behl A., Jayawardena N., Shankar A., Gupta M., Lang L.D.
    Year: 2023 | IIM Visakhapatnam
    Source: Journal of Consumer Behaviour
    DOI: 10.1002/cb.2178

Neuroscience and its offshoot as neuromarketing have helped marketers understand neuroscientific aspects of customers while gamification has helped them understand the psyche of consumers. Despite neuromarketing's many potential benefits to businesses, little academic work has been done on the field...(Read Full Abstract)

How to enhance consumer experience over mobile wallet: a data-driven approach

The study aims to explore consumer experience of mobile wallet (m-wallet) platforms using a data-driven mixed-method approach. A qualitative study using 4789 consumer reviews was performed to explore key drivers of consumer experience of the m-wallet platform. Further, responses were collected using...(Read Full Abstract)

Impact of e-fulfillment on consumer loyalty across different product types

  • Authors: Titiyal R., Bhattacharya S., Thakkar J.J., Sah B.
    Year: 2023 | IIM Visakhapatnam
    Source: Journal of Asia Business Studies
    DOI: 10.1108/JABS-10-2021-0410

Purpose: There is limited literature linking e-fulfillment and product type with postpurchase consumer behavior measures like loyalty, even though there has been a rapid increase in e-tailing. E-fulfillment is defined in literature as a sequence of processes. Each process in this sequence is expecte...(Read Full Abstract)

Impact of perceived value on the online purchase intention of base of the pyramid consumers

  • Authors: Srivastava A., Mukherjee S., Datta B., Shankar A.
    Year: 2023 | IIM Visakhapatnam
    Source: International Journal of Consumer Studies
    DOI: 10.1111/ijcs.12907

Despite the voluminous purchasing power of the consumers at the base of the pyramid (BOP), substantial research has not been carried out on their online buying behaviour. This study investigates the factors that trigger the online shopping intention of BOP consumers. We conducted semi-structured in-...(Read Full Abstract)

Investigating the dark side of mobile bookkeeping applications: a moderated-mediation approach

  • Authors: Kumari P., Kumar A.
    Year: 2023 | IIM Visakhapatnam
    Source: VINE Journal of Information and Knowledge Management Systems
    DOI: 10.1108/VJIKMS-09-2022-0298

Purpose: This study aims to examine the effect of usage, value, tradition, risk, compatibility and complexity barriers on user resistance to mobile bookkeeping applications. Furthermore, it also explores how the relationship between these barriers and user resistance is mediated by technostress. Fin...(Read Full Abstract)

Investigating the revised international marketing strategies during covid-19 based on resources and capabilities of the firms: a mixed method approach

  • Authors: Behl A., Jayawardena N., Nigam A., Pereira V., Shankar A., Jebarajakirthy C.
    Year: 2023 | IIM Visakhapatnam
    Source: Journal of Business Research
    DOI: 10.1016/j.jbusres.2023.113662

This paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakeholders of retail organizations which changed their d...(Read Full Abstract)

Luxury customer's motivations to adopt gamification

  • Authors: Jain S., Mishra S., Saxena G.
    Year: 2023 | IIM Visakhapatnam
    Source: Marketing Intelligence and Planning
    DOI: 10.1108/MIP-05-2022-0207

Purpose: In the recent past, gamification has been recognized as an effective tool for engaging customers. However, there is limited research to explain luxury consumers' motivations to adopt gamification. This research applies the service-dominant (S-D) logic theory to investigate the association b...(Read Full Abstract)

Mind your own business: ownership and its influence on sustainability

The study highlights the divergence in resource allocation towards corporate social responsibility (CSR) and health, safety, and wellbeing (HSW) across the different ownership categories. The study looks at CSR and HSW investments as part of the firm's external and internal sustainability objectives...(Read Full Abstract)