The construction and building industry (CBI) is considered one of the major carbon emission contributors to the environment and faces various social and technical challenges in implementing decarbonized and circular economy (DCE) practices. Resource optimization can be achieved using the CBI product circularity and carbon offset mechanisms for greater business sustainability. In past studies, DCE practices have been loosely considered for improving the sustainability performance of emerging economies' CBI. To fill this gap, this study uniquely focuses on CBI practices on DCE in consideration of socio-technical system (STS) availability because STS plays a vital role in adopting DCE practices. The proposed research framework is based on STS theory to measure the inter-influence of socio-technical challenges in achieving decarbonized and circular CBI. The STS-based framework consists of six dimensions namely: goals of circular construction (GCC), people barriers (PB), cultural barriers (CB), infrastructural barriers (IB), technological barriers (TB), and construction process and procedural barriers (CPB). The main STS dimensions are further divided into 26 sub-dimensions to assess interinfluencing mapping. The proposed framework is analyzed using integrated grey information uncertainty theory with decision-making trial and evaluation laboratory (DEMATEL), and interpretive structural modelling (ISM), i.e., grey-DISM. The grey-DISM method measures the driving power and dependence of the interdependencies of the decarbonized circularity barriers of the Indian CBI. Fifteen industry experts participated in the data survey, and their participation consistency was more than 95%. Barriers IB and CPB were found to be the major and minor challenges in implementing DCE in CBI. The findings of this research reported that lack of decarbonized and CE-based infrastructure hinders the adoption of DCE practices. This paper's results also highlight the construction design dependency on infrastructure and machinery and low DCE practice perceptions for improving circularity in CBI. The entire decision model is divided into three levels of hierarchical mapping, which helps construction practitioners and policymakers develop strategic planning for improving DCE practices in CBI. The paper also presented managerial and policy implications for CBI practitioners and policymakers.

PurposeCompanies are adopting innovative methods for responsiveness and efficiency in the public transport sector. The implementation of air-taxi services (ATS) in the transport sector is a move in this direction. Air taxis have a two-pronged advantage as they can reduce travel times by avoiding traffic congestion and have the potential to reduce carbon footprint compared to traditional modes of public transportation. Many companies worldwide are developing and testing ATS for practical applications. However, many factors may play a significant role in adopting ATS in the transport sector. This paper attempts to unearth such critical success factors (CSFs) and establish the interrelationships between these factors.Design/methodology/approachFifteen CSFs were identified by systematically reviewing the literature and taking experts' input. An integrated multi-criteria decision-making (MCDM) technique, Decision-Making Trial and Evaluation Laboratory-Analytic Network Process (DEMATEL-ANP [DANP]) was used to envisage the causal relationships between the identified CSF.FindingsThe results reveal that Govt Regulations (GOR), Skilled Workforce (SKF) and Conductive Research Environment (CRE) are the most influential factors that impact the adoption of ATS in the transport sector.Practical implicationsThe research implications of these findings will help practitioners and policymakers effectively implement ATS in the public transportation sector.Originality/valueThis is the first kind of study that identifies and explores the different CSFs for ATS implementation in public transportation. The CSFs are evaluated with the help of a framework built with inputs from logistics experts. The study recognizes the CSFs for ATS implementation and provides a foundation for future research and smooth adoption of ATS.

This paper aims to apply a multi-criteria decision-making (MCDM) framework to evaluate the environmental performance of the medical service supply chain using a case study in India. An application of MCDM method, the fuzzy TOPSIS (Technique for order of preference by similarity to ideal solution) model, is used for Medical Support Service Provide firms (MSSPF) environmental performance evaluation. We require multiple and conflicting criteria to fix real-life decision-making challenges, which in turn led to the inception of (MCDM). However, MCDM is contracted with various contradictory requirements in which the knowledge of decision-makers is generally vague and thereby more challenging. In this situation, inclusions of fuzzy set theory in MCDM Methods would be good to solve the MCDM problem. In this study, the authors used a fuzzy TOPSIS MCDM model to solve the evaluation framework. Data were collected from the experts from the MSSPF about the more perfect criteria to assess environmental performance using a questionnaire. Case assesses the environmental performance, based on defined criteria, of three MSSPF by the experts. Fuzzy TOPSIS Method ranks three MSSPF according to environmental performance in the following order: Firm B, Firm A and Firm C. The result suggested that 'Firm B' performed superior environmental performance followed by 'Firm A' and 'Firm C'. This evaluation framework will help MSSPF to identify potential areas of further improvement in Environmental performance, and thereby creates strategies to overcome and formulate new innovations. Notably, this is one of the few studies to have used this method to gauge the environmental performance of the medical service supply chain in India.

This study investigates gamification's role in promoting sustainable green supply chain management practices (GSCMP), examining what no study has before. The theoretical lens of self-determination and goal-setting enabled the design of a systematic questionnaire to gather data from companies in the retail industry. In total, 254 responses were obtained. The theoretical model was tested using Warp partial least square (PLS) 7.0. The findings suggest that gamification positively impacts GSCMP. Specifically, it helps increase goal commitment and green supply chain management, ultimately leading to improved sustainable supply chain performance. Additionally, gameful experience moderates the link between digital servitization and goal commitment. Furthermore, firm age does not affect sustainable performance, whereas, it is positively affected by firm size. The findings not only contribute to the literature on sustainable supply chain, servitization, gamification, digital technology adoption, and the above-mentioned theories, but also suggest that by using gamification to promote GSCMP, businesses can improve their overall sustainable performance.

The global emphasis on promulgating sustainable business operations has made it imperative for B2B firms to transition toward sustainability, but these firms' efforts seem to have been affected unduly by the COVID-19 pandemic. There is little understanding of sustainability transition-related challenges that firms may have, or are continuing to face, in the wake of the new normal business environment created by the pandemic-related disruptions and these firms' responses thereof. We address this gap by investigating the role of corporate entrepreneurship (CE) as a panacea for such challenges, driven by past indications on CE's viability as a strategy for promoting transitions toward sustainability. Using a longitudinal qualitative research design, we collected data via Prolific Academic from 53 participants based in multiple countries through open-ended essays over two months. Analyzing the data following the Gioia method, we find three main challenges affecting B2B firms' sustainability transitions: (a) knowledge management, (b) stakeholder support, and (c) resource constraints. Five CE and strategic choice-related factors are found to vitally facilitate sustainability transitions and assist firm employees in overcoming the identified challenges. The findings highlight important implications for B2B organizations, emphasizing the need to integrate entrepreneurial activities with sustainability initiatives and prompting further research on resource optimization, knowledge dissemination, and stakeholder education to enhance sustainability awareness.

The significant advancements in virtual assistant (VA) technology have fundamentally transformed customer interactions in online retail. Using the underpinnings of Media Richness Theory (MRT), the study investigates the nuanced impacts of VA interfaces on consumer engagement in online retailing. Employing a between -subject experimental design with 477 V A users, the research examines the influence of voicebots versus chatbots, diverse product types, and localization levels on cognitive, affective, and activation engagement dimensions. The study's findings suggest that voice assistants are more effective in enhancing cognitive and affective engagement in the case of experiential products. Furthermore, the study highlights that localization significantly moderates the relationship between VA type and user engagement, emphasizing the need for tailored VA interfaces to linguistic and cultural preferences for diverse markets. These insights underscore the importance of strategic VA selection aligned with product characteristics and localization for optimizing user engagement in online retail. The study offers actionable insights for retailers to enhance customer interactions and engagement through tailored VA strategies, potentially leading to improved conversion rates and customer satisfaction.

Purpose - This study aims to provide a systematic review of consumer privacy literature in the context of smartphones and undertake a comprehensive analysis of academic research on this evolving research area.Design/methodology/approach - This review synthesises antecedents, consequences and mediators reported in consumer privacy literature and presents these factors in a conceptual framework to demonstrate the consumer privacy phenomenon.Findings - Based on the synthesis of constructs reported in the existing literature, a conceptual framework is proposed highlighting antecedents, mediators and outcomes of experiential marketing efforts. Finally, this study deciphers overlooked areas of consumer privacy in the context of smartphone research and provides insightful directions to advance research in this domain in terms of theory development, context, characteristics and methodology.Originality/value - This study significantly contributes to consumer behaviour literature, specifically consumer privacy literature.

Although the literature on online travel agencies is growing, it is fragmented and incoherent. Hence, this review aims to synthesize the online travel agencies and suggest directions for future research on online travel agencies. The review adopted an integrative literature review method by undertaking a review of sixty-nine empirical studies following rigorous protocols. The review presents the research profile, key research themes, gaps, and limitations of the prior literature. Furthermore, the directions of future research as well as the development of a comprehensive research framework, are also presented. There were five major research themes identified based on prior studies. The study findings will facilitate the scholars and practitioners to contemplate the diverse aspects of the online travel agencies ecosystem, contexts of contemporary research and the methodological progressions for future work. The study provides crucial implications, including integrations of online and offline channels, internet word-of-mouth applications and stakeholder identifications.

Customer Engagement (CE) research has been growing considerably over time, however, most of this research emanates from developed economies and large organizational contexts. Little is known about CE strategies when it comes to family-owned businesses in emerging market context. This paper tries to synthesize the extant literature on CE to identify the state of research concerning CE practices followed in family-owned businesses from emerging markets. To achieve this objective, we first conducted a structured literature review of CE research published in last two decades in the top tier management and marketing journals. Second, drawing from the insights received from the findings of the structured review, we design a structured interview schedule to collect first-hand data from the managers working in family-owned businesses in India. This rich data is then analyzed using a qualitative data analysis package. Findings from our analysis reveal that social media platforms, continuous monitoring of the customer feedback and reviews, importance to non-financial goals, safeguarding the reputation, and maintaining the trustful relationship are critical aspects of family-owned firms' CE strategy. Another interesting aspect about the CE strategies in family businesses vis-`a-vis non-family-businesses, specifically from an emerging country context is the reliance on the third-party agencies to manage the content creation and digital marketing. Study findings not only help advance the scholarship within the twin fields of customer engagement and family business, but also provide valuable insights to the practitioners of familyowned businesses.

The study examines the factors influencing digital hoarding behaviour by applying the dual-factor and regret theories. Additionally, we examine the moderating effect of dispositional greed and fear of missing out (FOMO). Online questionnaires were employed to gather data from a total of 285 participants. The findings indicate that clutter propensity has a negative impact on both perceived materialism and anticipated regret, digital withholding has a positive impact on perceived materialism, anticipated regret and perceived materialism has a positive impact on digital hoarding, digital hoarding has a positive impact on psychological well-being and a negative impact on privacy and security issues. Moderation analysis shows that dispositional greed significantly moderates the relationship between technostress, digital withholding and anticipated regret. The association between digital withholding and perceived materialism is also moderated by dispositional greed. FOMO also significantly moderates the relationship between digital withholding and perceived materialism. This study's findings make valuable additions to the current academic understanding of digital hoarding and provide direction to digital marketers in understanding retail consumers' behaviour towards digital hoarding.

PurposeThe paper aims to review rules and policy guidelines worldwide around non-personal data (NPD) and evaluate the policies on criteria that allow for the use of data for economic and social good. A review related to diverse policy approaches of various countries remains a research gap, and hence the analysis in the paper is designed with the intention of developing a research framework and providing policy gaps for further exploration.Design/methodology/approachA systematic review of academic and non-academic literature on theoretical foundations, applications of NPD for economic and social good and NPD policies and regulations was conducted to identify the evaluation criteria. A total of 32 dimensions got identified for evaluation. As second step, content analysis was used for evaluation. A total of 13 documents from 6 countries and 1 geographical region were identified for evaluation. The documents were evaluated based on the 32 dimensions spread across 5 domains that facilitate data access and sharing for economic and societal benefit.FindingsThe analysis highlights three distinct emerging perspectives on data exchange: most policy and regulatory documents acknowledge the importance of identifying different types of NPD and accordingly describing the distinct roles and responsibilities of data actors for leveraging the data; the policy and regulatory frameworks clearly focus on increasing business opportunities, data sharing cooperation and innovation; and findings also demonstrate certain gaps in the policy frameworks such as a more comprehensive discussion on data access and sharing mechanisms, particularly data sandboxes and open data, and concrete norms and rigorous standards regarding accountability, transparency, ownership and confidentiality. Furthermore, policies and regulations may include appropriate incentive structures for data providers and users to ensure unhindered and sustainable access to data for the common good.Originality/valueTo the best of the authors' knowledge, this paper represents one of the first research contributions evaluating global data policies focused on NPD in the context of its increasing use as a public good. The paper first identifies evaluation criteria for the analysis on public and social good, and, thus, provides a conceptual framework for future research. Additionally, the analysis identifies the broad domains of policy analysis on social and public good for data economics.

The COVID-19 outbreak has revealed weaknesses in the supply chains (SCs) and how easily it can be influenced by these disruptions. Food supply chains (FSCs) is one of the most affected SCs, and it needs to be more resilient against SC disruptions because their vulnerable structure such as having perishable products. Therefore, this article aims to uncover the need for resilience in FSCs during the COVID-19 outbreak. For this purpose, the enablers of resilience on FSCs are determined after a detailed examination of the current literature. Then, the graph theory matrix approach has been used to reveal the relationships between these enablers and investigate importance of enablers of resilience in FSCs during COVID-19 outbreak. It is significant to determine preference of enablers and rank of importance to take actions effectively. Depending on the results, the rank orders of the enablers are classified as readiness, collaboration with stakeholders, IT alignment, risk aware, responsiveness, flexibility, appearance and sustainability, respectively. Suggested implications can be provided benefits for policymakers and managers in FSCs.

PurposeThe purpose of this paper is to study the effect of corporate social responsibility (CSR) effectiveness on job seekers' organizational attractiveness (JSA). Deriving inspiration from Carroll's theory, the study specifically tries to measure the impact of CSR on JSA with the four dimensions pertaining to economics (PECO), pertaining to legal compliance (PLCO), pertaining to ethics (PETH) and pertaining to philanthropic (PPH). Furthermore, the paper also tries to examine the moderating role of company selection (COM SEL) done based on high or low CSR reputation and JSA. Design/methodology/approachManagement and engineering students enrolled in premier institutions and universities of Western Odisha in India are surveyed for their perceptions of CSR and JSA. Purposive and convenience sampling are applied to collect data from 456 job seekers. Based on the analysis, the study proposes two main models (Models 1 and 2) wherein Model 1 tries to measure the effect of CSR on JSA and Model 2 checks the moderating effect of COM SEL on CSR and JSA. In addition, robustness of the study is tested using control variables (Models 3 and 4). Data is treated through SmartPLS 3.3 software. The structural equation modelling (partial least squares-SEM) method is applied to test the hypotheses and for further analysis. FindingsThe result reveals an interesting insight. There is a positive and significant effect of PECO, PLCO and PPH on JSA. Moreover, no such significant effect is observed between PETH and JSA. Further, the findings are contrary with respect to COM SEL, that partially moderates the effect of CSR on JSA. However, the results reveal that COM SEL has a substantial moderating effect on the PPH dimension of CSR and JSA. Practical implicationsThe results highlight that CSR positively and significantly affects JSA in terms of PECO, PLCO and PPH, thereby emphasizing that organizations must be more focused on these perspectives of CSR. Further, though the results did not exhibit any significance with PETH, it is essential that organizations should strengthen the ethical aspects of CSR as well and align them with the CSR strategic actions. The study also confirms the moderating effect of COM SEL on PPH dimension of CSR and JSA, thereby supporting the philanthropic approach in this domain. Further, the organizations should foresee the philanthropic factor of CSR as a competitive advantage to attract potential job seekers. Originality/valueThis research attempts to contribute to CSR and HR literature in two ways. First, it is the first attempt to use PLS-SEM with an attempt to understand job seekers' perception of CSR and JSA with Indian data consisting of students belonging to premier business management and engineering institutes. Second, the study is an attempt to empirically measure the moderating effect of COM SEL on JSA. To sum up, the study will provide insights to organizations to help craft CSR strategies for attracting more job seekers.

The objective of this study is to explore the enablers and inhibitors of AI-enabled drone adoption for manufacturing process audit using a mixed-method design. A qualitative study was performed to explore the enablers and inhibitors. Further, based on the findings of the qualitative studies, a framework was proposed, and proposed hypotheses were examined using a survey-based study. The results indicated that function, environmental, and epistemic values are major enablers, whereas vulnerability and sunk cost barriers are major inhibitors to adoption intention. The initial trust and inertia were crucial mediators, and organizations' technological innovativeness played a crucial moderating role. This study enriches the literature on technological adoption for sustainability and helps audit service providers design strategies to enhance AI-enabled drone adoption for process audits.

Neuroscience and its offshoot as neuromarketing have helped marketers understand neuroscientific aspects of customers while gamification has helped them understand the psyche of consumers. Despite neuromarketing's many potential benefits to businesses, little academic work has been done on the field so far. Most studies have examined consumer shifts during and after pandemics without analyzing them from two critical perspectives: neuroscientific theories and psychology theories. As the two streams of knowledge lean on each other, their interdependence in the field of e-engagement needs exploration. The purpose of this study is to answer an important question - How do marketers use gamification and neuromarketing to understand online engagement of consumers?. We used a quantitative empirical research approach to assess the inter-relationship between neuromarketing and gamification. The study collected data from digital marketing strategists of retail firms to propose a theoretical framework for self-determination theory in successfully implementing new age technologies by plugging the cues of gamification and neuromarketing. The framework would be useful for retail firms to design digital marketing strategies for capturing the attention of consumers across different geographies. Findings indicated that, marketers are interested in neuromarketing for two main reasons: first, they think it can help them save money and improve their marketing plans, and second, they think that cutting-edge research techniques such as brain imaging can help them get more accurate findings.

Utilising the Dual Factor theory, this study aims to investigate the factors that enable and inhibit social media hoarding behaviour. Furthermore, we looked into the impact of discarding difficulty as a mediator and how the mediating effects of discarding difficulty are moderated by dispositional greed. Online questionnaires were employed to gather data from a total of 295 participants. We employed structural equation modelling and the PROCESS Macro to validate and examine the hypotheses. The findings indicate that perceived low price has a positive impact, whereas cyber incivility has a negative impact on social media hoarding behaviour. Discarding difficulty mediates the association between perceived low price, perceived convenience, cyber incivility, and social media hoarding. Mediated-moderation analysis shows that dispositional greed also significantly moderates the mediating effects of discarding difficulty. The contributions of this study enhance the existing body of knowledge on digital hoarding and offer practical implications for social media marketers and policymakers to address issues like cyber incivility, which significantly impact social media hoarding.

PurposeThis paper aims to understand the two-way interaction between corporate social responsibility (CSR) and the attractiveness of organization to job seekers (AOJS).Design/methodology/approachA system dynamics model is developed in the form of a causal loop diagram (CLD) that explains the CSR-AOJS interaction dynamically. To test the credibility of the developed model, the survey data are used to validate the causal relationships in the CLD.FindingsThis study found that developing an effective strategy or tool by capturing various essential CSR elements can attract potential job seekers.Originality/valueThe developed model is relevant to policymakers, decision-makers and managers when strategizing the CSR plan to attract potential job seekers.

PurposeThe current work aims to understand the consumers' adoption of electric vehicles (two-wheelers) from their value perspective by utilizing the value-based adoption model.Design/methodology/approachThe study considered data from 302 potential electric two-wheeler customers and tested the hypotheses using structural equation modeling.FindingsThe outcomes showed that perceived economic benefits, social image, enjoyable acceleration and enhanced fun and perceived environment (positively) and perceived physical safety risk, perceived cost of ownership and range and charging risk (negatively) influenced the customers' perceived value linked with electric two-wheeler (ETW) adoption. Only low engine noise emission and infrastructure issues did not affect perceived value.Research limitations/implicationsMost of the respondents considered in the study were less than 35 years old. Hence, the model can be tested for other age groups.Practical implicationsThe study's outcomes will help ETW marketers, manufacturing companies and governments (state and central) to provide a more convenient environment for electric two-wheelers' adoption and help them curate appropriate strategies.Originality/valueThe current work offers a better understanding of potential customers' ETW adoption by employing a value-based trade-off.

Open innovation, characterized by collaborative approaches and knowledge-sharing across organizational boundaries, holds great promise for transforming healthcare practices. However, the complexities of the healthcare landscape introduce unique challenges that impede the widespread adoption of open innovation initiatives and warrant an enquiry into barriers associated with one of the open innovation initiatives, i.e. digital clinic. Hence, this study investigates medical professionals' resistance towards digital clinics in emerging markets. Using innovation resistance theory (IRT) as underpinning theory, the study investigates the effects of performance barriers, value barriers, risk barriers, legal barriers, tradition barriers, and image barriers. This study also examined how the effects of barriers on inertia vary at different levels of medical professionals' personal innovativeness. The structural equation modelling and Process Macro are used to analyze the collected data. The findings indicate that value barriers, risk barriers, legal barriers, and tradition barriers play crucial roles in framing resistance intention towards digital clinics. The study uniquely enriches the emerging literature related to digital clinics by investigating the role of different barriers and inertia in digital clinic adoption. The study helps hospitals understand different barriers towards digital clinic adoption intention.

This study explores the mediating role of knowledge capital repository and inter-firm communication on the relationship between social media adoption by business-to-business (B2B) seller firms and the purchase intention of B2B buying centers. Adopting a qualitative approach for exploring the various components that capture the effect of social media on B2B buying. Our findings illustrate that several factors affect B2B customers' use of social media for procurement purposes, including factors from both the personal and organizational levels. Our study contributes to the understanding of the effects of social media adoption by seller firms on B2B buying, which has significant practical implications for marketing firms. Moreover, it is the first study to theorize the mediating impact of knowledge capital repository and inter-firm communication on the relationship between social media adoption by B2B firms and purchase intentions of B2B buying centers.