The Big Data revolution is upon us. The revolution had been in the making for six years, in the shape of Hadoop, till December 27, 2011 – when release 1.0.0 got announced to the world. In 2012 IIM Ranchi launched the FPM programme and announced intake into FPM(Analytics) supported by a proposed IBM Center for Analytics. Big Data was a rather fresh concept, and the technologies were barely known. Definitions itself of Big Data were still emerging and over the years, there could not have been even a consideration that the time for convergence of those definitions had arrived. There were debates continuing about the V’s of Big Data, and new V’s were emerging. Also, the use cases of the technologies were not available and multi-node cluster, distributed computing and related terminology such as IoT were buzz words – barely understood beyond mention. Concepts such as meta data and artificial intelligence – were being re-examined considering the Big Data phenomenon. Besides the daunting economics, the hardware requirements and the technical know-how required to set up multi-node distributed computing environments were esoteric knowledge- hardly known to most and continue to be a challenge, even at this time. As the research related to this thesis dug deeper, it became clear that there were considerable technological concepts and components involved inevitably in Big Data Analytics – that needed to be assimilated. Also, by 2014, doubts started emerging that Big Data could be of value– there were criticisms of the concept and Big Data was even called a “hype” in the interim. It was increasingly being pointed that the ability to derive actionable intelligence from Big Data held value for management decision making. It was in this light, that there were discussions in technical channels and academia, about the role of Context and the role of Metadata, IoT and Security – and how these impact the ability to gather intelligence, from Big Data. Also, the diversity of these so many concepts implied there was a need to first develop a visualization of the “entire Elephant in the room”, to be able to have a chance of creating some persistent knowledge – the intention of this thesis. This thesis therefore centers on the following themes: (1) Meta-data, context and Big Data (2) The Definition V’s of Big Data – conflicts within and the criticality of Veracity (3) Enabling context-aware travel for flyers from Social Big Data (4) IoT’s, Big Data, Education & Transportation and (5) Internet Security and Big Data. These concepts and their interactions with Big Data are discussed in corresponding chapters and though considerable attempts have been made to delineate the related knowledge within each chapter, so that these are in-depth and well-contained discussions as could be – yet these must continue to be aligned with the commonality brought by the thesis topic. In the process, this work delivers additions to theory and demonstrates concepts that may be applied in various situations for enabling better business performance. It is through Chapters 1 and 2 that a foundation is developed for these milestones along the journey through Context and Big Data. For being able to arrive at the objective, i.e. enablement of enhanced context-aware air travel experience, it was important to explore and confirm the validity of context – as an information entity, and its relevance to Big Data. Therefore, concepts of context, context-awareness are introduced, and a picture of the work done so far in the area is developed. Various definitions of context are encountered, and varying concepts and applications of context-awareness are discussed. Several context-related concepts and frameworks are briefly discussed, while laying emphasis on the importance of context-awareness to concepts like Artificial Intelligence, pervasive computing and ubiquitous computing. In the process of evaluation of context-aware applications, it is observed that in the air travel sector, there is considerable potential to enable a context-aware enhanced travel experience. Many researchers, and for long – have pointed out the need for context-aware travel. Although there is rather scarce literature that has begun to examine applications of context-aware travel, it is also noticed that a focus on the cognitive aspects is yet to emerge. For example, how do flyers interact with, and feel about – the various components of their travel experience? Thus, the thesis delves into literature, to develop an understanding of the extant work in context-aware air-travel for a flyer. It is subsequently observed that there is a possibility of many contexts in air-travel, i.e. richness - because flyers often have varying needs, often have varying circumstances of travel and it is possible that all those may combine to even give rise to several travel contexts. Yet, it also becomes clear that data about air-travel is hardly available in formal airline monitoring databases and travel databases of various Governments, to the level of detail that the data may be considered more representative of flyers concerns. It also is learned that air travel data in which flyers contribute knowledge of their air-travel experience, formally – can be price muted. Thus, it becomes clear – much formally available data may not be as dense and thick in contexts of air travel experiences of flyers. At the same time, further parsing of extant literature informs that flyers have turned social media savvy, that airlines and organizations are aiming to serve up information to flyers through mobile apps and that flyers are now contributing enormous amounts of data via their social posts and by making public their air-travel experiences. This led to the identification of Social Big Data, i.e. social media flyer reviews as a potential source of context-rich information, with the advantage that flyer reviews data was publicly available for free downloading. Having developed a foundation, this thesis then starts building knowledge about the other key aspect of this thesis, i.e. Big Data. Since Big Data is a relatively new phenomenon that started accumulating literature as this research evolved, the first step was to develop an understanding of Big Data itself, its definition, the various issues that were emerging related to Big Data – i.e. issues about lack of context and therefore loss of meanings. This thread led to the need for understanding what context is, to questions like: do computers understand context as easily as humans do, if not - how is context developed or made available to computing – for example through meta data, what extant work describes context & its utility and why is context important. This leads to a methodology for understanding development of context through meta-data, and its role in Big Data through consideration of information sources that could provide valuable relevant information, since academic literature, it was found, does not provide a foundational perspective. Therefore, this work drew upon feedback from industry, also upon surveys conducted by a diverse set of industry leaders, on experiences of industry experts and on practices adopted by those working with metadata and Big Data analytics in various application areas. Though, it must be noted, this work does not shy from utilizing academic contributions, where available. Thus, with the emphasis developed, three cases are presented to create a strong foundational research paper on meta data and context. It becomes clear that meta-data is important for development of context and that, context is important for Big Data. This work forms Chapter 3 of the thesis and has been published as a research paper in the International Journal of Allied Practice, Research and Review. While exploring the phenomenon of Big Data, this research also came across several definitions of Big Data and it is noticed, that in extant literature there are conflicts and gaps in the understanding of Big Data- its definition with respect to the famous V’s of Big Data, i.e. what V’s should be included in the definition of Big Data, and the linear order of evolution and prioritization of the V’s of Big Data. It is also noticed that “Veracity” is the most neglected V of Big Data research that has somehow failed to gather sufficient interest and understanding in extant research. In Chapter 4, as further exploration uncovers various aspects of veracity, new observations emerge. These observations are further formed into research questions: [1] What does the term veracity mean, in context of Big Data? [2] Can veracity impact decision-making? Is veracity even important for business? [3] Is extant literature sufficient to provide a comprehensive understanding of veracity? How difficult or easy is it, to manage veracity? [4] Does extant literature inform about the emergence of veracity in the world of Big Data? [5] What importance have researchers accorded to veracity, i.e. is it the third or fourth or fifth or some other V- of Big Data? [6] Should veracity be included in the definition of Big Data? To develop a comprehensive understanding of veracity through those research questions, this research then utilizes the concept of “Context” as an information entity. A broad yet deep context for veracity is developed, using the 5W’s. Additional findings from extant literature that emerge, are also utilized to develop answers for the research questions. Thus, this research delves into an in-depth study of the above issues and establishes a strong understanding of Big Data, a new way of defining Big Data and a new way of looking at the V’s that presents a conflict free definition of Big Data as well. In the process, it is found that veracity is contextual – and therefore a cross-sector operational definition of veracity can be useful for research. Having examined in detail various definitions of veracity, this work then is able to offer a cross-sectoral operational definition of veracity, in the process resulting in an unprecedented yet comprehensive understanding of veracity. This work forms the basis of a research paper titled “A Comprehensive Understanding of Veracity for Big Data and Implications” under consideration(R2) for publishing in The Journal of Big Data. Having developed a deeper understanding of context, Big Data, meta-data, some of the conflicts within and having developed a bigger picture about various issues involved including veracity – this research finally focuses on developing a context-aware framework for air travel. Chapter 5 reports findings of this experimental study. Organizations have developed Big Data capabilities to process enormous amounts of data – Petabytes and such. It is the lower end of the Volume-spectrum of Big Data that has not found enough easy to use, low infrastructure solutions that may require little learning yet may offer real time interaction possibilities and human friendly visualization. Studies have found that SMEs (small and medium enterprises) need to make use of Big Data for innovation but are limited by a lack of Big Data capabilities. However, it is also reported in literature that SMEs are highly concerned about data privacy and security – which makes access to data near impossible. Since SMEs operate with IT systems and data at a scale that is much lower than typical large enterprises, it can be drawn that SMEs may also qualify for the lower end of the Big Data spectrum problem. This implies, if there are other classes of users that have a typical lower end of Big Data problem- there may be some transferable benefits from a relevant Big Data approach. It is while searching for a similar class of users, it is noticed that typical media consumers such as airlines flyers have lagged in consumption of information, because Big Data business so far has failed to even acknowledge that the social media data flyers can often have to deal with, has similar Big Data challenges, albeit at the lower end of the Big Data spectrum. The additional advantage with using Social media data often utilized by flyers is that such data is freely available without privacy and security concerns. In this part, experiment-based research establishes and demonstrates a context-aware approach that can help flyers self-learn from social media data such as flyer reviews. It show-cases ContextSys- a framework and, InContext, an in-browser Social Media data processor that has been tested with nearly 42,000 customer reviews expressed as nearly 0.5 million lines of text equivalent to nearly 17,500 A4 sized pages of text. InContext uses light-weight technologies for processing enormous amounts of Social Media data and carries out considerable Big Data tasks, real-time in an interactive manner without requiring the use of any (1) external dictionaries, (2) SQL or NoSQL like querying, and (3) libraries. InContext enables: (1) exploration of text data (2) keyword and phrase matching (3) data partitioning (4) data reduction (5) extraction of entities and dictionaries (6) extraction of relationships between entities (7) extraction of specific information in-context, say regarding food and drinks, in-flight entertainment or seating comfort and (8) comparison of flyer reviews with that specificity. It must be understood that the lack of capabilities for flyers to process social big data is not without implications. While organizations continue to flood social media channels with potent information, which may even be customized and useful - for flyers that is addition to the already overwhelming information overload. Unable to dig through mounds of data in a timely and efficient manner - instead of feeling helped, flyers can feel thwarted from making timely informed decisions that could ensure an enhanced context-aware air travel experience. Therefore, it is not surprising that the social data ecosystem is facing abandonment from at least some users unable to cope up with the information overload. If the pace at which flyers, or users in general, are being bombarded with information becomes too high - it may not be too long before more flyers start questioning participation in the information democracy unleashed by social media. That has the potential to spoil the gains of the information revolution. This work has potential for significant impact on business. Especially the high usability and low resource requirements have implications for design of comparative apps by business. Also, by enabling flyers to consume more information – this work proposes to alleviate information load – thus increasing the availability of flyers to even more information from business. These principles of Big Data information management could also be extended to the Big Data problem of SMEs. Thus, it becomes possible for various classes of users- flyers, SMEs included - to partake the fruit of Big Data at that end of the Big Data spectrum, that otherwise may not be possible. The ContextSys framework could be implemented using any of the latest technologies. This work forms the basis of a research article titled “A Long Desired Self-Learning System To Aid Big Data Business Social Media Consumption” accepted for publication in the Journal of Academy of Business and Economics. Chapter 6 presents the research and findings on the application of IoT’s and Big Data as explored in the education sector through transportation- in the form of a case study, and on the application of Context to Internet Security. Work in these emerging areas demonstrates how IoTs, Context, Big Data, Education, Transportation and Internet Security can co-relate, and how these can together help answer questions that can be critical for some sectors. Chapter 7 presents the conclusions of this work while also mentioning the direction future work may be able to take.